Positive Spin Partners Invitation
Thank you for your interest in Positive Spin Partners
If you are even seeing this page, I have begun to consider you as a serious partner with Positive Spin Songs.
Being a partner means we are working together towards developing music for the focused reason of licensing music. Our goals will be getting music into television shows and movies, film projects, the lucrative world of advertising, and also video games and other media.
There are several ways to do this including pitching music to exclusive sync libraries, working with OUR exclusive library Creative Soul Records starting in November, pitching directly to sync agents, and also pitching directly to music supervisors and other music buyers.
If you are interested in learning more about sync licensing, I suggest you watch the playlist of videos on sync licensing here: https://youtube.com/playlist?list=PLhhyJp8xL87OM4H4FLCCPrMMWLPiv6r-G&si=ARsIka-OSWPU3apU
What You Get With Positive Spin Partners
- An exclusive group of composers, producers, and musicians
This is not a free for all where anyone can join. I hand pick about 30 composer/producers to work with me. Right now we are about at that number. - Help compose and produce hundreds of songs per year
All the music we compose, produce, pitch, and place weekly comes from Positive Spin Partners. - Placements in exclusive and non-exclusive libraries
We have 2 BMG Production Music exclusive libraries, several paths to Warner Chappell Music including directly to the head of production in LA, 6-10 other exclusive libraries we serve, a few non-exclusive, and probably most exciting, our own new sub-label on a large indie library in LA. - Placements and involvement in library requests and briefs
Every week there are new projects for partners to be involved with, some that fit particular talents. - Monthly One on One phone/Zoom with Eric Copeland
I have personal regular meetings monthly with each composer/producer as needed. We can talk through Zoom or phone. And of course endless emails. Just not text…please… - Positive Spin Songs Weekly Spin Up – 1 hour Zoom
This is our regular Monday Morning Zoom to talk about new things (and there are always new things!) recap last week, talk about what we are focused on this week, and talk about what I need from writers and producers for albums in production, or requested by libraries. (see below) - Personal Monday Morning Update Email
For several decades I have been sending an email to each client and now partner at 8am on Monday morning to talk about what we are personally working on. And each partner usually has things we are working on together that we may or may not work on with the other partners.
How This Works
Costs and Royalty Splits
So we should just get this out of the way. I do charge to be a music producer, brand developer, pitch/sync agent and general person taking you to the next level with your music. Unapologetically. It’s been my main and only job since 2000.
If you haven’t listened yet, you need to go to the home page at https://positivespinsongs.com/ and take a long listen through my playlists. You’ll hear the quality I produce and why I’ve had success getting many of these songs into licensing, but this does not always come cheaply.
My goal with composers, artists, songwriters, and associate producers is to work together towards many more quality albums like this. Each partner should be prepared to commit to working on an album at a time with me. I know that sounds like a lot, but to get to a place where you earn the fastest in sync, you need quality and quantity.
I charge a fee per month or per song as I will be the executive producer of each project, working with you towards music we decide and agree to create and pitch. Working with you and the other partners will be my main job. And the creation of the songs we produce is important for both our livelihoods and futures.
If we are working together, I’ll be offering you weekly guidance as well as my arranging talents of adding to the songs, mixing, mastering, pitching all songs to libraries or bringing them into my own library, and doing all the work for the libraries getting stems ready, etc.
I’ll also be setting up royalties with libraries, paying you percentages of sync royalties or buyouts, and negotiating other deals for our music.
Why would I do all that for one monthly or song payment? Well, I am like you and want to get lots of songs into libraries no matter what percentage I get, AND I like payments that help me support my family. 😉
Other Possible Costs
Songs may also require players that fall out of each of our talents (ie. real drums, bass, guitars, keyboards, vocals, and in some cases mixing.) More on all that later, but partners will be required to pay for these as part of your ownership in the songs. (Thanks to my relationships in Nashville, we also have the option to bring some players and engineers in as partners in royalties if we’d rather not pay them, but that would bring down our percentages too.)
What I Do For Composers, Songwriters, Artists, and Investors
You may have questions about the pricing, and I get it. But here’s a little presentation about what makes me worth that (and probably more 😉
Royalty Splits and Return on Investment
This is another thing I want to get out right up front: we split everything in the backend 50/50. I would recommend you have a publishing company with BMI if you don’t have one. This will allow you to have 50% publishing for non-exclusive licenses we may get. (You can sign up as a writer with them now for free!)
We’ll sign some publishing deals especially if we sign with libraries. They will get the publishing, and we will split the writer’s side. We will split the upfront sync royalties 50/50 with the libraries that we get from any deal as well. There also will be contracts we co-sign with libraries, or split sheets/deal points for libraries that have only signed me but take our songs into their library.
If we don’t sign the songs to libraries, but keep them non-exclusive and pitch them, we can register them with our PROs and that will make sure we both get paid any royalties owed.
Making Music Income with Sync Licensing
Friends, if you have ever heard me talk about this, it is a very long road. We need to produce a lot of music and get it where it can get used, and then be patient for a long back end. Songs can take years to be found and used, and the key is quality AND quantity (and patience as well 😉
But you need to be prepared for this to be a long term focus and investment to pay off for years to come. That’s the way I think of it.
Song Production
Our first goals will be to determine what kind of album or project we are working on, and then work weekly towards it. Likely what you may have lacked in your career to this point is someone to walk with you, challenge you, and bring ideas and opportunities to you that otherwise would have required a lifetime to find on your own.
Well, you get the benefit of my lifetime. 😉
Each week starts with my now infamous Weekly Update that arrives in your email box every Monday morning at 8am. It will talk about where we stand with the song or songs we have in development, what I will be doing towards them that week, and what I will need from you as well.
We meet once per week in the Weekly Spin Up, and can have personal meetings by phone, Zoom, or through many emails to work together that week and keep each other updated. There are no pre-established “duties” either of us have to do. Music production needs to be a creative flow and there is no “speed”, but know that I do want to move things along every week.
Every weekday, the ideas, demos, tracking, vocals, and mixes will be flowing. There will always be things to listen to on both sides, approvals to move songs on to the next point, and things to finalize.
(Note: Watch the video below for Eric’s description of this page if you’d rather not read.)
Pitching and Catching
I wish I could take credit for the term “catching” but I heard someone else use it. Of course once we finish a set of songs we will pitching it to libraries, sync agents, and other music buyers. More on who these are later, or if you have taken the Getting in Sync Course you will understand what I am talking about here.
Catching means we are getting briefs, or requests to develop certain songs on genres and I will be coming to you for these if I think we are the right team for it.
Promoting our songs will be a focused effort where first we send them to a list of growing resources, including library owners, sync agents, music supervisors, marketing companies, and other music buyers. We will meet people like this at sync and other events, and/or people that I already have a growing email list of.
Second, we pitch directly and individually to sync agents, music supervisors, and music buyers that I think may be right for a song or album of songs.
But third and most likely, we will also be feeding albums to exclusive libraries that are popular with music supervisors, and that place music in TV and other opportunities.
The first two ways will let us keep not only our writer’s PRO royalties but also our publishing side. Libraries can be also exclusive and take the music publishing side, but they also provide more opportunity for the songs to be found.
That’s a lot…
So that’s a lot of the how and how much.
If you are still interested, I’d like to meet with you on Zoom or a call to answer questions and/or see when we can get started working together.
Thanks again for considering being a partner with me. It’s an honor to have you even think about this, and I look forward to producing great music with you that will be part of our income streams for the rest of our lives.
If you are interested and would like to talk further, contact me at PositiveSpinSongs@gmail.com at set up a private Zoom to discuss getting started in the Positive Spin Partners program.
Positive Spin Songs 